Inside the BBC and CNN PDF Download

Inside the BBC and CNN PDF
By:Lucy Küng-Shankleman
Published on 2012-11-12 by Routledge

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. In addition they face increasing pressures of criticism focussed on the struggle for ratings and the perceived |dumbing down| of programming. Drawing on intensive research carried out among senior managers in both organisations, Lucy Küng-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

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Book ID of Inside the BBC and CNN's Books is OLMUBCJdChsC, Book which was written byLucy Küng-Shanklemanhave ETAG "MPDjCsMW6nM"

Book which was published by Routledge since 2012-11-12 have ISBNs, ISBN 13 Code is 9781135122362 and ISBN 10 Code is 1135122369

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Book which have "256 Pages" is Printed at BOOK under CategorySocial Science

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